Jack Payne Jones

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Advertise Even If Everyone Is in Deep Economic Times

October 29th, 2011

Sure, advertising doesn’t come cheap. Everything in this planet does not come cheap at all. But if there’s one thing that’s worth investing in, it’s got to be advertising.

Being a self-published author requires you to be a tough player. You don’t have that much capital just to experiment and flush all your money down the drain. You have to be sure that everything you do, whether advertising or publicity, can make a significant impact on your book marketing campaign.

As a single independent player in the self-publishing industry, you have to make the strongest efforts for your book marketing campaign to succeed. If you believe that your book can sell, then you have to be ready to reinforce it with marketing tools. And if you think that your book can still make it even without advertising and publicity, that’s never going to happen.

Agree or disagree, self-publishing involves a lot of taking risks. It also involves investing a significant amount of money. But it’s not just all about money. It’s actually more of planning and “unplanning” a book marketing campaign until you realize that you have reached your goal. Success in self-publishing is about writing a great book, knowledge, planning, strategy, timing, hard work, guts, dedication, and having a bottomless supply of optimism within your veins.

So why should you advertise when everyone is experiencing the fiery global financial crisis?

For one, print advertising never gets old-fashioned. Yes, there are tons of more affordable marketing strategies online. But you have to admit, book lovers are more inclined with something that is tangible compared to what’s not. Your main objective above everything else is to sell books. » Read more: Advertise Even If Everyone Is in Deep Economic Times

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Posted in Book Marketing

Tags: global financial crisis marketing

7 Wise Book Marketing Tips for Writers

October 26th, 2011

It is incredibly tough for a writer to grab attention in this competitive market. Here are 7 marketing tips to help the self-published author.

Always answer your e-mail. – No matter how busy you get, authors should always answer their own email. Communicating with the public helps you learn their likes and dislikes of your work. It’s the best focus group you can get. TIP: answer within 48 hours or you risk losing a visitor and potential reader.
Conduct an online chat. – In a chat room you may draw up to 100 readers, compared to bookstores that may only draw 10. When a new book is about to launch, chat rooms can be beneficial in spreading the word.
Borrow successful ideas. – Face it, we all get a little envious of the greener grass in our fellow authors yard. One way to stay abreast of things in the publishing business is to set up Google Alerts for keywords or phrases you want to know about. Every time someone posts an article on one of your keywords, you receive notification by email. It is a great way to follow your favorite authors. It is also an excellent way to generate unique and creative promotional ideas.
The power of social media. – Don’t underestimate the value of social media. Social Media, such as Twitter or Facebook, is a great way to form a community. Consider writing about other people in your genre that you admire by doing an interview or podcast. These articles will draw readers to your blog through association of names they are familiar with.
Brand yourself by varying your writing styles. – Write everything from magazine articles, newsletters, plays, greeting cards, and comic books. When offered the chance to write a type of writing unfamiliar to you, view it as a learning experience. Deconstruct successful techniques to see how they handled elements of plot, tension, or point of view. Successful books are a blueprint for successful writing.
Reach out to Groups that will want to promote your message. – If you write a book stating your personal and political beliefs less people will be apt to buy it. » Read more: 7 Wise Book Marketing Tips for Writers